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This web site has the following in the web site, "Energy Audit, Building Performance, Heating, Cooling, Air Conditioning, Geothermal Heat Pump, and furnace repair, service, replacement and maintenance, building diagnostics, comfort issues, high energy bills, high utility bills, insulation, air conditioner repairs and, gas or." We noticed that the web site also stated " Elgin IL, Fox River Grove IL, Genoa IL, Island Lake IL, Johnsburg IL, McCollum Lake IL, Mchenry IL, South Elgin IL, South Barringtion IL, Schaumberg IL, Tower Lakes IL, Wonder Lake IL, Deer Park IL, Lake Zurich, Volo IL, Wauconda I." The header had Heating as the highest ranking optimized keyword. It is followed by cooling, furnace repair, and air conditioning repair which isn't as ranked as highly as Heating. The next words americantemperaturecontrol.com uses is energy audit. comfort issues was included and might not be understood by search crawlers.